Questions with Jimmy Rodela


Questions with Jimmy Rodela

Ready for a serious dose of inspiration? Our January Market Expert of the Month, Jimmy Rodela, is one inspiring guy. In just a few short years, he went from working 9-5 and knowing very little about business on the Internet to working full-time as a freelance web content writer. Get to know Jimmy below, and get ready to take on the day! Become a Market Expert: Learn more about the Market Expert Program and apply now!

1. In three sentences or less, tell us “your story” as an entrepreneur Jimmy Rodela: I started in the whole online scene about 4-5 years ago. Back then, no one taught me the tricks of the trade so I had to spend about 1-2 hours everyday just reading and studying how things worked. I had to do my 9-5 job, worked online for about 2-3 hours, then dedicated another 2 hours just to study. To date, I still spend about 1-2 hours of my time everyday just to read and learn (not including weekends). I find my commitment to studying as one of the crucial things that helped me achieve the level of success that I have right now.

2. In three sentences or less, tell us about your business. JR: I offer online writing services. While I cater to a diverse audience, I mostly write for business owners and journalists. These days, however, I mostly write for journalists and authors who contribute on top-tier magazine sites like Forbes and Entrepreneur, among others. Everything that I write for my clients is ghostwritten.

3. What inspired you to start your business? JR: It was when I learned that my wife was pregnant. I knew that the amount I earned from my 9-5 job just wasn’t going to cut it, so I looked to freelancing online to make ends meet. In a matter of 3-4 months, I started to earn more from just working 2-3 hours online, compared to my day job. It was at this point that I decided to join the online bandwagon and do it full time. Related Article: 10 Questions With Sarah Landrum: Market Expert of the Month

4. What is the most rewarding (and the most challenging) part of what you do? JR: The most rewarding part for me is being able to spend time with my family everyday. Hearing my daughter and wife laugh as I work just reminds me of how blessed I am to be where I am at right now. The most challenging part for me would probably be staying disciplined with my work. Running a business at home can be quite challenging because of all the distractions.

5. Which current marketing trends do you see as “the future”? JR: I’d say that everyone’s focus in publishing (and consuming) quality content is quite evident. The content consumers are starting to get really vocal about their thoughts on whatever they read online, and the search engines are starting to really recognize what’s good content and what isn’t. This is good news for someone like me who provides affordable, yet high quality writing services. This makes my services all the more relevant to the industry.

6. What do you believe makes for successful marketing? JR: For me, genuine relationship building is the key. I’m a huge fan of befriending my clients (or prospects). I have found that doing so makes my relationship with them even more meaningful, and it almost always translates to more projects and even referrals.

7. If you had to give the former you a few words of advice, what would they be? JR: Pray. Without God in your life, you are bound to fail (even if you think you’ve succeeded). Remember that apart from God, you are nothing. Focus. I think a lot of online entrepreneurs are struggling with the shiny object syndrome. I’ve had my fair share of experiencing it so my expertise ended up becoming diluted, instead of becoming laser focused on one thing.

8. How has your experience in the Market Expert Program benefitted your business and career? JR: Through reading my articles at, a couple of clients had asked about my writing services. The Market Expert Program did not only help me in terms of expanding my knowledge and learning from industry experts, but I also had several leads contact me through my profile at Related Article: 10 Questions With Brian Hughes: Market Expert of the Month

9. Which entrepreneur do you look up to, and why? JR: I’m a huge fan of Zig Ziglar. Though he’s no longer in this world, the ideas he shared are priceless. Reading his book The Secrets of Closing a Sale really opened my eyes to the dynamics of of how to influence others into becoming actual buyers of my products – and how to keep them as buyers. His ideas are solid and are very well articulated. But what I like most of all is how they are effective. I tried them myself, so I know at 100% that they flat out work! 10. What’s your favorite motivational quote? JR: My first one is a bible verse. “Unless the Lord builds a house, the work of the builders is wasted. Unless the Lord protects a city, guarding it with sentries will do no good,” Psalm 127:1.

My second one is “Whether you think you can, or you think you can’t—you’re right” from Henry Ford. Author Bio Author image Shayna Marks Author’s Social Links: LinkedIn Twitter Shayna Marks is a writer and digital communicator that’s dedicated to creating engaging, educational content on behalf of influential brands. Before joining as the Content Manager, Shayna spent more than five years working in the social media trenches and at some of San Francisco’s hottest start-ups. She has a degree in Literary Journalism from UC Irvine, where she learned rich storytelling skills to later pair with her love of new media and technology. Outside of the 9-5, Shayna is a lifestyle blogger that loves laughter, fresh air, and dogs.


You have questions about receivable factoring and we have answers. If you are new to invoice factoring, then you are probably wondering how it works and what it costs. There are not fast and easy answers, which is why we have developed this FAQ section to give you the comprehensive information to understand factoring. We begin with the very basics of the process and then move into areas such as developing customized plans and the seamless integration of our program into your process. We want you to completely understand how our factoring programs can create the cash flow you need to run your business successfully. We invite you to take the time to learn about our service and then give us a call when you are ready to move your business to the next level. We have the cash flow services you need to meet your financial goals.

Wading through the specifics of a factoring offer can often feel like you are walking in wet cement. We understand just how complicated comparing factoring proposals can be. Like any other financial solution, it is important to learn as much as you can about factoring and understand every nuance of the offers that you will receive. We have put together this guide to help you evaluate the differences between service providers and understand the information that you are reading. We highly recommend that you spend some time with our guide to invoice factoring offers and then give one of our professionals a call to see exactly how we can help turn your out
Rob Stirling is the Director of Marketing at Cape Rey Carlsbad, a Hilton Resort. Stirling is a passionate and committed hotel executive who possesses a strong desire for success. An industry veteran with nearly 30 years experience, he has been involved in numerous high profile developments highlighted by the successful introduction of San Diego’s first Forbes Five Star Resort, The Grand Del Mar. A native of Connecticut, Stirling holds a bachelor’s of science in hospitality management from East Stroudsburg University. He is passionate about exercise, soccer and travel.
6 Things That Will Ruin Your Meeting (And How to Prevent Them)
When executed well, a good meeting can provide a ton of benefits for a group of colleagues.

Getting together to go over project planning, communicate with external vendors, and finalize details is fundamental to any organization. But just as colleagues can leave a meeting feeling accomplished, they can also leave feeling confused about what needs to be done. Worse, they can exit a meeting feeling as though their time has been wasted – and when you’re in a busy company, every minute counts. That’s why you should be able to identify pain points in your typical meeting setup, and how you can avoid them. A good meeting should provide clarity and unity to a situation; a bad meeting can muddy the waters even further. Fortunately, there are plenty of ways you can turn a bad meeting around, and even more ways to avoid getting stuck in the first place.

Related Article: Shorter Work Days Ahead: 6 Easy Things You Can Do to Increase Productivity Let’s take a look at five things that can take a meeting off track, and how you can prevent them from happening. Problem #1: Lack of Purpose

This might be pretty obvious for the first meeting problem on our list, but it’s also probably the biggest. “It is interesting how tightly some companies try to control small expenses, yet anyone in the company is permitted to call a meeting of a dozen people and waste thousands of payroll dollars,” says an article at Time Management Ninja. “Often, hastily scheduled meetings result in wasting large numbers of wasted hours, especially when you multiply it by all of those present.” You need to make sure a meeting will be time well spent.

So before you make the decision, step back and consider whether or not you actually need a meeting. Can this be resolved over an email thread, or a conference call? If so, go with either of these routes instead – they will keep employees free to multitask while they contribute. But if you believe that a face-to-face group meeting will be beneficial, then set it up. Just be sure to send out invitations to the meeting with enough notice – your colleagues likely have their own busy schedules, and they’ll probably need to work your meeting in amongst others.

Problem #2: Not Checking Equipment Beforehand

Imagine spending all your time on a great PowerPoint presentation, but once you arrive at the meeting room, you don’t have a projector or a working computer available, or a cord is missing, or the files are unreadable by the computer. Nothing sinks a meeting faster than not having vital information available because of a simple (or not so simple) tech issue.

When you’re booking the meeting, take a look at the space where you’ll be holding it, and make a note of the equipment that will be available to you – you won’t want to Skype in a bunch of out-of-town colleagues if you don’t have the tech! Once you’ve got an idea of what the phone and computer capabilities will be like in the meeting room, you can then plan out what multimedia you can use.

On the day of the meeting, if you’re bringing your own files, put them on a thumb drive and email backup copies to an inbox you can easily access in case of emergency – and instruct the same of any attendees bringing data or presentations to display. Also, be sure you know how to reach the nearest IT person if a phone cuts out in the middle of the meeting or if a computer stops working.

Problem #3: Lack of Preparation

Time Management Ninja puts it plainly: “No preparation will kill a meeting before it starts. If you walk into the room at the last second, then spend 20 minutes getting the computer working or making handouts, you have already wasted half of the time.”

Instead, give yourself at least 15 minutes beforehand and get the room prepared. If you have handouts to provide to your attendees, make sure you’ve got them printed out and ready to go. (Likewise, if the people attending your meeting need to come prepared with documents of their own, give them advance notice so they can put their notes together.) Having everything ready ahead of time will go a long way in ensuring that your meeting starts on time. Related Article: Fast Fixes for the Bad Habits That Are Killing Your Productivity With regards to timeliness, you don’t want to get there early, spend time getting the room ready, and then sit for ten minutes past the meeting’s start date as attendees trickle in. Emphasize clearly when the meeting will start, and decide in advance how long of a grace period you’ll allow for attendees to show up. Latecomers can disrupt the flow of a meeting agenda, so be ruthless in closing the door and starting your meeting on time!

Problem #4: No Clear Agenda

Speaking of agendas, if you missed Problem #1, you’re likely heading into a meeting without any sort of defined order as to how the time will be spent. While this format might work for something like a loose brainstorm session, you’re going to want your meeting to accomplish something, and so you’ll need to determine what points need to be covered – and for how long.

A good meeting needs structure, and that’s where an agenda comes in. Figure out in advance what items you want to cover, and establish how much time should be spent on each. Once you have this accomplished, put it in a document and make printouts for everyone attending, so people will know what will be covered and just how much time will be spent on each item. Problem #5: No Help Planning an important meeting is stressful enough, and planning a meeting with no help can be a huge obstacle to overcome. If you’re planning your meeting for an offsite location, make sure that you pick a location with knowledgeable staff that understands the intricacies of what you need from your event. The more help, the better.

Problem #6: No Objective As with a lack of agenda, a missing objective can sink a meeting. If you can’t clearly state just what you hope to accomplish through a group meeting, then it can seem like a waste of time for everyone involved. “Every meeting should have a planned success or outcome,” advises Time Management Ninja. “What is to be accomplished in the meeting? It could be a decision to be made, or a budget approved. Whatever it is, make it part of the meeting details when you send out the invites.” Not only does this give a meeting some credibility, it also helps the attendees have a goal to work towards. Also, when you’re putting together your agenda, include a clearly defined goal at the very top of the page. If your attendees have a sense upfront of what needs to be accomplished, they’ll be more focused and feel more productive by the end of the session. Related Article: Helpful Tips for Maximizing Employee Productivity in a World of Distractions Avoid these Meeting Mistakes Although you may schedule a meeting with good intentions, it’s easy to let it fall off the rails when you don’t make the right preparations, come up with an agenda, or determine an end goal. Instead, always make sure that your objective is communicated to the team, and that all the necessary materials are ready to go. With a few quick fixes to common problems, you’ll be able to host a meeting that’s both productive and valuable to your organization. What’s your top issue with meetings, and how do you get around it? Tell us in the comments.




In Scaling Up Excellence, bestselling author, Robert Sutton and Stanford colleague, Huggy Rao Sutton offer a comprehensive guide to management in a package of enticing stories, subtly supported by references to high-end research. Their personal history in the Silicon Valley and their global access to interesting organizations provides a relevant backdrop. The main theme is that, while many good practices exist in organizations, they either get lost or there are difficulties when attempts are made to spread them (scale them) across the organization. The breadth of this theme means that this book will provide value to anyone who would like to see organizations improve. The benefits are not limited by industry, functional area or organizational size.

Stanford What books do alumni from the Stanford Graduate School of Business recommend? Here’s one: Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie “It was written by a guy who made Hallmark cards. It’s about maintaining creativity in a corporate structure.”
–– Tristan Walker, founder of Walker & Company Any business can morph into a giant hairball, a tangled, impenetrable mass of rules, traditions, and systems based on what worked in the past that can plunge it into mediocrity. Gordon MacKenzie worked at Hallmark Cards for thirty years. Much at that time he worked hard to get his collegues to go into “orbit”, to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.

Originally self-published and already a business “cult classic”, this personally empowering and entertaining book explores the intersection between human creativity and the bottom line. A must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work. Related Article: Inspiration Awaits: 5 Influential Business Books You Need to Read Dartmouth The syllabus for Managerial Decision Making at the Tuck School for Business at Dartmouth includes this unexpected yet captivating read: Moneyball: The Art of Winning an Unfair Game by Michael Lewis “One of the best baseball, and management, books out…. Deserves a place in the Baseball Hall of Fame.” ― Forbes Discover the compelling story of the low-budget Oakland A’s and their unorthodox general manager, Billy Beane as they use statistics and the scientific method to succeed against teams with much larger payrolls. This is a book that can be appreciated from so many different angles.

For fans of baseball the allure is obvious. For fans of statistics, this book offers amazing insight into how numbers can be employed in real life with very powerful and very real results. For fans of human nature, this book offers a great look at how mistakes can be repeated and then perpetuated until someone with a strong mind and a stronger will comes along to break the cycle. And for fans of character-driven stories, Moneyball hits it out of the park. Related Article: The Most Inspiring Books for Small Business Owners The story of The Rise and Fall of Long-Term Capital Management is a compelling one not only for people interested in finance, but for anyone fascinated by the spectacle of very smart people losing enormous sums of money. Lowenstein’s book makes this story accessible by glossing over some of the technical details, a tradeoff of readability for depth, but still provides insight into the causes of LTCM’s collapse. In this business classic, now with a new afterword in which the author draws parallels to the recent financial crisis, Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall.

Related Article: A Gift Worth Opening: The 10 Best Business Books for 2016Influence has established itself as the most important book on persuasion ever published. This book explains the psychology of why people say, yes and how to apply these findings to others and your own life. Distinguished psychologist, Robert B. Cialdini Ph.D., explains why some people are remarkably persuasive and how you can beat them at their own game. This indispensable book guarantees you’ll never again say, yes when you really mean, no, and how to make yourself into your most influential self. Most books of applied psychology fall prey to one of two weaknesses: Either they lack scientific content (or over-simplify) or they present solid information in an academic manner that readers find difficult to absorb and apply. Robert Cialdini’s book stands out brilliantly from these books. Traci is a marketing copywriter with over twelve years experience developing multi channel content and branding strategies for financial products and services for a fortune 100 company, including but not limited to banking, credit cards, lending, and small business. Making complicated subject matter more interesting and easier to understand is her specialty. A fan of all things entrepreneurial, she creates branding and marketing materials for start-ups and small businesses.