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Books you should read if you want to be a better entrepreneur

In Scaling Up Excellence, bestselling author, Robert Sutton and Stanford colleague, Huggy Rao Sutton offer a comprehensive guide to management in a package of enticing stories, subtly supported by references to high-end research. Their personal history in the porno casero Silicon Valley and their global access to interesting organizations provides a relevant backdrop. 

The main theme is that, while many good practices exist in organizations, they either get lost or there are difficulties when attempts are made to spread them (scale them) across the organization. 

This theme means that this book will provide value to anyone who would like to see organizations improve. The benefits are not limited by industry, functional area or organizational size.

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What books do alumni from the Stanford Graduate School of Business recommend?

Here’s one: Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie 

“It was written by a guy who made Hallmark cards. It’s about maintaining creativity in a corporate structure.”

–– Tristan Walker, founder of Walker & Company 

Any business can morph into a giant hairball, a tangled, impenetrable mass of rules, traditions, and systems based on what worked in the past that can plunge it into mediocrity. Gordon MacKenzie and pornos worked at Hallmark Cards for thirty years. Much at that time he worked hard to get his colleagues to go into “orbit”, to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. 

In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.

Originally self-published and already a business “cult classic”, this personally empowering and entertaining book explores the intersection between human creativity and the bottom line. A must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work. 

Inspiration Awaits

5 Influential Business Books You Need to Read Dartmouth The syllabus for Managerial Decision Making at the Tuck School for Business at Dartmouth includes this unexpected yet captivating read: Moneyball:

The Art of Winning an Unfair Game by Michael Lewis “One of the best baseball, and management, books out…. Deserves a place in the Baseball Hall of Fame.” ―

Forbes Discover the compelling story of the low-budget Oakland A’s and their unorthodox general manager, Billy Beane as they use statistics and the scientific method to succeed against teams with much larger payrolls. This is a book that can be appreciated from so many different angles.

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The allure is obvious

For fans of statistics, this book offers amazing insight into how numbers can be employed in real life with very powerful and very real results. 

Human nature fans, this book offers a great look at how mistakes can be repeated and then perpetuated until someone with a strong mind and a stronger will comes along to break the cycle. 

And for fans of character-driven stories, Moneyball hits it out of the park. 

 The story of The Rise and Fall of Long-Term Capital Management is a compelling one not only for people interested in finance, but for anyone fascinated by the spectacle of very smart people losing enormous sums of money. 

Lowenstein’s book makes this story accessible by glossing over some of the technical details, a tradeoff of readability for depth, but still provides insight into the causes of LTCM’s collapse. In this business classic, now with a new afterword in which the author draws parallels to the recent financial crisis, Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management. 

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Influences that can help

Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall.

Influence has established itself as the most important book on persuasion ever published. This book explains the psychology of why people say, yes and how to apply these findings to others and your own life. Distinguished psychologist, Robert B. Cialdini Ph.D., explains why some people are remarkably persuasive and how you can beat them at their own game. 

This indispensable book guarantees you’ll never again say, yes when you really mean, no, and how to make yourself into your most influential self. 

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Most books of applied psychology fall prey to one of two weaknesses: Either they lack scientific content (or over-simplify) or they present solid information in an academic manner that readers find difficult to absorb and apply. 

Robert Cialdini’s book stands out brilliantly from these books. Traci is a marketing copywriter with over twelve years experience developing multi channel content and branding strategies for financial products and services for a fortune 100 company, including but not limited to banking, credit cards, lending, and small business.

Making complicated subject matter more interesting and easier to understand is her specialty. A fan of all things entrepreneurial, she creates branding and marketing materials for start-ups and small businesses.